Team: Jason Fu, Alex Hughes, Emily Limpus

Two Week Design Challenge - To create a catalogue for a to be determined Matthew Carter exhibit. 

Solution: By using the iPad you can use the device to 'tag' the fonts in the area, revealing the ubiquity of Carter's works (Click the iPad to play the video). 

Project Highlight: Usability Testing. We were able to load Photoshop images to an iPad to simulate our concept, this allowed our users to quickly understand our concept with very little explanation, leading to great feedback. Click here to view our user test screens

Process Notes

Matthew Carter to anyone who is familiar with typography is extremely influential, but to everyone else (like myself at the time) he made... fonts. I will not lie, my gut reaction was 'so... he just designed letters?' But then you reflect for a minute, and you realize his work is everywhere.  

This prompt framed the exhibit in the IU art museum, so getting students engaged was the priority. Our catalogue kiosk invites the user to pick it up and play with it, once in hand you can pan the device around the room to reveal the ubiquity and impact of the work of Matthew Carter. 

This was our first project that introduced a 'stranger' into our normal workflow, as this was a joint project with the graphic design school (Emily was awesome). Initially there was a feeling out process as we tried to get an idea of each others work flows and process. Emily was eager to run with our initial ideas from the first meeting, but after six one week sprints, we had the luxury of extra time. However we took several trips to the museum that week to get a sense of the space and what current exhibits looked like (Also were gently scolded by security a handful of times which resulted in being comfortable with a more expensive kiosk).  

When researching Carter, the phrase "most read man in the world" is a tagline attached to him which leads to an "AH-HA" moment,  that is what we set out to design. We came up with the idea during a roleplaying exercise and we were playing with an iPad spinning it across the room. (It also helped that I had just watched Iron Man the night before and remembered the scene where his UI marks targets) and once we determined this was feasible... our concept was born and I learned that inspiration can come from unlikely sources. 

Personal Contributions

First off, credit to Jason Fu for teaching himself After Effects and making that video in a week. Individually, I crafted the story for the presentation (artwork and photos), conducted user tests with students, and made sure that Emily had a voice in the design process instead of just having someone to make the presentation for us.